Have You Tried This Yet? (HYTTY) is a consumer platform designed to highlight relevant product innovations that have been in market 6-18 months. The platform features trusted brands for self, family and home including Pantene, Tide and Crest. The campaign leverages a bold color pallet and brand claims to highlight benefits that may be new to her but are relevant to her needs (i.e. firmer skin, whiter teeth, cleaner clothes).